August 14, 2010

CASE NO. 5

1. How new technology is rewiring our our brains?

Answer:

“The technology is rewiring our brains” because technology use can benefit the brain in some ways, researchers say. Imaging studies show the brains of Internet users become more efficient at finding information. And players of some video games develop better visual acuity.More broadly, cellphones and computers have transformed life. They let people escape their cubicles and work anywhere. They shrink distances and handle countless mundane tasks, freeing up time for more exciting pursuits.For better or worse, the consumption of media, as varied as e-mail and TV, has exploded.The nonstop interactivity is one of the most significant shifts ever in the human environment.“We are exposing our brains to an environment and asking them to do things we weren’t necessarily evolved to do,” he said. “We know already there are consequences.”

I agree that technology is rewiring our brains because their are lots of people that are so dependent in technology. They sense that they cannot lived without technology. It is good to be rewired our brains but not in that much because intends to expect such thing from the process of evolution or imaginations.

Example:

Remember when publishers used to print books on paper? Actually, they still do. At least for now, anyway. But sometimes it's easy to forget.

“I was reading a book last night, and I wondered whether something I'd just read had been mentioned earlier in the book,” says Dianne Smith, a sales professional in Manchester, Massachusetts. “I wanted to do a search back through the preceding chapters to find the reference. Then I realized I was reading print and would have to flip back page by page. I laughed at myself. But I do love the good old-fashioned pleasure of page turning.”

Sharing electronic text can be a simple matter of pressing a few keys, says Matthew Kammerait, marketing and social media specialist for Quad/Graphics, a $5 billion book and magazine printer in Sussex, Wisconsin. Sharing a physical book? You might have to exchange actual molecules.

“Working on my iphone or laptop, etc., I've become very used to sharing just about everything I find interesting with others to foster dialogue,” says Kammerait. “When I'm reading a printed book, I find myself looking for Share widgets on the page.”

That's okay, Matt. We won't tell your bosses.